It's not often that we take the time to review a mixto on this site, but more often than not most people's first experience with tequila is with a cheap mixto rather than a 100% agave brand. Now I'm no tequila snob, well I am, but something enticed me to check this brand out and see if perhaps there was something out there that might stop people reaching for the standard bottle of Sauza or Cuervo.
Yup, we're going to review this. I'm sure you're not going to be shocked by what we thought about it...but someone had to do it. In Europe you come across this tequila everywhere. I think it's worth mentioning that it is tequila like this that is responsible for the bad name of tequila. People often comment that they have had a bad experience with tequila. If you're drinking stuff like this you didn't have a bad experience with tequila, you had an experience with bad tequila!
Everyone's got a bottle of this somewhere. It's got to be one of the most famous, and notorious, bottles of drink around. In 1758, José Antonio de Cuervo received a land grant from the King of Spain in the Mexican state of Jalisco. In a small factory on this land his descendant, José María Guadalupe Cuervo, used the land to build a distillery for tequila production in 1795. The distillery was later named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, José Cuervo Labastida decided to brand the tequila as José Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family.