Espolòn® Tequila, one of the fastest-growing super-premium tequilas, announces the release of Espolòn Añejo X, a limited release extra añejo aged six years under the watchful eye of Master Distiller Cirilo Oropeza. Evoking the storied culture of real Mexico, Espolòn Añejo X comes to market in a dark, dramatic package worthy of this remarkable tequila.

Tequila Avión is proud to announce the launch of their new brand platform, Yo/Elevado, which encourages seasoned and novice tequila connoisseurs alike to elevate their spirit choices and lives. Inspired by Avión's elevated birthplace (which sits 7,000 feet above sea level) and by the drive of its founder, Ken Austin, Yo/Elevado highlights the parallel between the literal and the figurative. Yo/Elevado is brought to life in a new campaign "Tequila Elevado a un Arte," which explores what happens when one stops worrying about time and efficiency and strives to elevate tequila to an art. 

Qui Tequila, the world's first platinum extra añejo tequila, is excited to announce that John Potts, the former VP of Sales and first employee at Deep Eddy Vodka will be joining the Qui Tequila team as an advisor and investor.  John Potts drove the Deep Eddy sales machine from inception in 2010 to 500,000 cases in 2015, making it the fastest growing spirit brand in history.

The mezcal revolution leader has been crowned. Kimo Sabe Mezcal with its revolutionary new mezcal was a triple gold medal winner and named "Best of Class International Specialty Spirit" by the American Distilling Institute (ADI) Spirits competition. This marks the first time ever a mezcal has taken the category's top honors. Kimo Sabe Joven was picked by 28 industry heavyweights from 645 entrants, as the Best of Class beating out all tequilas, mezcals and piscos.

Few things are more organic than growing your own renewable fuel like Tequila CAZADORES® does in the picturesque Highlands of Jalisco, Mexico. The premium tequila brand's fairly new, massive biomass boiler sits juxtaposed to the peaceful, rolling Arandas hills and fields ridged and furrowed with red earth and orderly lines of spiky blue-leaved agave plants. Nothing goes to waste here. The plants are used to make the liquid and power the distillery. With parts large enough for groups of people to walk through, and a colossal arrangement of pipes and rugged engineering, the new boiler at the Tequila CAZADORES distillery is 100% biomass fueled and is a model of forward-thinking, eco-conscious ingenuity.