American Hip Hop star and actor, Xzibit, choose to share is new Bonita Platinum Tequila with his musical peers at The 55th Annual Grammy Awards®, music’s largest peer recognized awards show to celebrate musical excellence and the most distinguished brands in the art of music. This is the first time that The Bonita Spirits Company, and Bonita Tequila Platinum, have taken part in The Grammy Awards® week. Bonita Spirits CEO, Chris Brown, hopes this was to be the first of many future collaborations.
Presenters and Performers all had the opportunity to get their hands on a bottle of this five-times distilled tequila, bottled in pure crystal and wrapped in satin. "I’m excited about the response I’m getting from my peers about the quality of the brand." said Xzibit (Alvin Nathaniel Joiner). The official luanch of the brand will take place at a private party on the 2nd of March at the Hyde Bellagio in Las Vegas.