Patrón Tequila is begun debuting a new series of TV ads as part of its "Simply Perfect" integrated campaign, which launched in June of this year in print and outdoors. The new campaign seeks to differentiate the ultra-premium Patrón from other white spirits.
Created by Cramer-Krasselt/New York, the TV ads will run through up until the holiday season, on various American networks networks including NBC, FX, CNN, Comedy Central, E!, the Travel Channel and Fox Sports.
The TV ads mirror the print and outdoor outings, pointing out the brand's attention to detail by focusing on its quality ingredients (X Ray), distilling technique (Made in Mexico) and unique, handcrafted tequila and bottle (Hand Signed and Oil Painting).
All of the tv spots end with the message: "Patrón. Simply Perfect"