Tequila Partida havetoday announced a sales and distribution partnership with Blackheath Beverage Group. This change more than doubles the salesforce representing Tequila Partida in the United States, increasing Partida coverage in the top tequila consumption markets and expanding to other markets previously unrepresented.

“I’m extremely excited with this partnership opportunity, which substantially expands Partida’s geographic depth, range and coverage,” said Mr. Shansby. “We’ll also be launching aggressive new marketing programs that will be rolled out this spring and continue throughout 2015 and beyond, setting the foundation for accelerated growth for years to come.”