GreenHouse Holdings, Inc. (OTC Bulletin Board: GRHU) and ten tequila distilleries, members of the largest and most profitable export industry in Mexico, announced that they are becoming more energy efficient and environmentally sustainable as mandated by recently enacted regulations. The distilleries have entered into agreements with GreenHouse Soluciones, a wholly-owned subsidiary of Southern California-based Greenhouse Holdings, Inc., a leading provider of energy efficiency and sustainable infrastructure. The agreements are expected to generate over $8 million in revenues for GreenHouse in 2011.
GreenHouse will remove approximately 600 tons of solid agave waste per day from its initial ten Tequila customers, which represents approximately 33% of the total agave waste from the area. The Company estimates it will receive approximately $1.7 million annually in revenues based on the initial ten customers. In addition, GreenHouse plans to convert the waste to compost and sell fertilizer to local farmers which can in turn be used to protect the soil of the region. The company estimates they will be able to produce approximately 120,000 tons of compost fertilizer per year, which equates to approximately $6.5 million in additional revenues for GreenHouse.
"We are working with the environmental agencies in Mexico who monitor how waste is treated so that the smaller Tequila producers can properly compost and/or dispose of their waste," commented Alex Viecco, Director of Operations for Greenhouse Soluciones.
For every liter of Tequila produced, ten liters of liquid waste known as Vinassa and 5-6 kilograms of solid waste fibers known as Bagasse is also generated. In 2009 alone, 249 million liters of Tequila were produced along with 1.245 million tons of fiber waste. Small and mid-sized Tequilerias make up approximately 50% of all Tequila produced in Mexico, and often don't have access to the resources needed to properly dispose of their waste as is required by local laws. As a result, much of the waste is dumped into local streams and city dumps, creating a host of environmental hazards and health concerns, and the contamination of Mexico's water supply.
"We are working with the environmental agencies in Mexico who monitor how waste is treated so that the smaller Tequila producers can properly compost and/or dispose of their waste," commented Alex Viecco, Director of Operations for Greenhouse Soluciones. "These tequila companies came to us for a solution to the waste problem and we will work with them on managing these issues so that they can be environmentally efficient while maximizing their revenue."
"Within the Tequila industry, there are significant opportunities to boost the local economy through job development and the improvement of the environment while increasing the quality of the Tequila," said Congressman Gustavo Macias Zambrano. "I encourage the collaboration between GreenHouse and these agencies to develop a long-term, sustainable plan for the region."
With the potential capacity of accepting as much as 2,100 tons daily of solid waste per day, GreenHouse Soluciones will be making a large contribution to improve the problems facing the industry and hence improving the local and global ecology.
About GreenHouse Holdings, Inc.
GreenHouse Holdings, Inc. is a leading provider of energy efficiency solutions and sustainable infrastructure products. The company designs, engineers and installs disparate products and technologies with visible return on investment, enabling our clients to reduce their energy costs. Its target markets for its energy efficiency solutions include residential, commercial and industrial, as well as government and military markets. In addition, the company develops designs and constructs rapidly deployable, sustainable infrastructure primarily for use in disaster relief and security in austere regions. For more information, please visit: www.greenhouseintl.com or the GreenHouse YouTube channel at http://www.youtube.com/greenhouseintl or follow GreenHouse on Twitter @greenhouseintl.
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This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by GreenHouse Holdings, Inc. are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.