Tequila Herradura Ultra is thrilled to announce a new global creative campaign, "Sound of Smoothness." Featuring mesmerizing visuals paired with upbeat audio, the campaign literally illustrates Ultra's smooth quality. The campaign's cymatic approach balances science and art, depicting sound frequencies reverberating through the crystal clear tequila, suspended above a speaker.

The "Sound of Smoothness" campaign:

  • Positions Ultra as the superior choice, especially in the nightlife occasion.
  • Shows a "never before seen" concept, featuring actual Ultra liquid at the heart of the creative.
  • Visualizes the effects of sound frequencies and connects to human emotion.
  • Engages consumers through social media with behind-the-scenes video to show how the campaign came to life.