Tequila el Jimador have significantly updated their bottle design with the aim of expanding the brand's footprint. Tequila el Jimador's evolution in packaging design presents a new premium look as it attempts to stand out in a crowded marketplace of more than 1300 tequila brands. The revamped bottle features a dynamic embossed illustration of the iconic Jimador, a figure that represents the hard work and dedication to craftsmanship displayed by the master agave harvesters.
To support the launch, the brand will implement a focused brand investment in OOH, digital, print and social platforms including a new intuitive, user-friendly website.
Full PR and a video introducing the new bottle design can be found in the main article.