Tequila el Jimador Revamps Its Bottle

Tequila el Jimador have significantly updated their bottle design with the aim of expanding the brand's footprint. Tequila el Jimador's evolution in packaging design presents a new premium look as it attempts to stand out in a crowded marketplace of more than 1300 tequila brandsThe revamped bottle features a dynamic embossed illustration of the iconic Jimador, a figure that represents the hard work and dedication to craftsmanship displayed by the master agave harvesters.

To support the launch, the brand will implement a focused brand investment in OOH, digital, print and social platforms including a new intuitive, user-friendly website. 

Full PR and a video introducing the new bottle design can be found in the main article.