Tequila Avión is landing in Texas, and accounts throughout the state are receiving their first shipments of the Silver, Reposado and Añejo varietals. The announcement was made today by Jenna Fagnan, President of Tequila Avión LLC.
Texas is the fifth state in which Tequila Avión has launched. Since its initial introduction in New York and California this past July, it is now also available in Florida and New Jersey with additional markets coming soon.
Said Ms. Fagnan, “Demand for Tequila Avión has exceeded all expectations. Texas is a critical market since it is one of the highest tequila consuming states and has a dynamic, multi-cultural and vibrant social scene.” Initial distribution will include select bars, clubs, restaurants, hotels and retailers throughout the state. Distribution will be substantially expanded within the next thirty days.
“RNDC is excited to represent Tequila Avión,” said Jay B. Johnson, President of Republic National Distributing Company, Texas. “The early demand and high volume of requests from retailers and restaurateurs is extremely unusual for a new spirit launch and, I believe, is a strong indication of the brand’s bright future in the state of Texas.”
“Critics, bartenders, mixologists and consumers alike are discovering Avión, loving it and propelling our growth,” said Ken Austin, Founder and Chairman of Tequila Avión. “What distinguishes Tequila Avión is its combination of ultra premium quality, flavor and unmatched smoothness at a price tag well below what you would expect for a product this good.”
Tequila Avión’s exceptionally smooth taste results from the slow roasting of 100% Blue Weber Agave in traditional brick ovens, a unique small batch distillation process and a proprietary “ultra slow filtration” method. The Tasting Panel, a preeminent beverage industry trade publication, recently gave Tequila Avión Silver a stellar 95 rating (out of a possible 100) and Tony Sachs, spirits writer for Huffington Post, has also raved, “…the best blanco or unaged tequila I have ever had.”
Not only has Avión established its standing at the top of the spirits category, but it has also proved itself to be a true “lifestyle” brand as evident through its inclusion in the 2010 Neiman Marcus Christmas Book. A private Tequila Avión Party (thrown by Colin Cowie) was selected by Neiman Marcus as one of ten exclusive “Fantasy Gifts” available for purchase this holiday season.
About Tequila Avión
Tequila Avión is the ultra premium tequila that defines a new standard of quality and taste - “Taste Elevated.” Produced by fifth generation agave growers from among the finest Blue Weber agave found in the highest regions of Jalisco, Mexico. Tequila Avión’s distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra slow filtration process which creates an unusually smooth taste profile. Tequila Avión is available in Silver, Reposado and Añejo varietals.