Tequila Avión is once again making bold moves as it continues to redefine and set the standard in the ultra premium tequila category. This week, the Company will launch a series of new bottle sizes to satisfy ongoing market demand and facilitate trial of its highly acclaimed and award-winning products, each of which recently received medals at the prestigious San Francisco World Spirits Competition. Tequila Avión will introduce three new sizes, including a 50ml, a 375ml and 1.75L in addition to the current 750ml.

“Orders for our new sizes surpassed all expectations before they even hit the market. The pent-up demand is a clear sign that the flavor and quality of Avión has quickly created a strong following. The new sizes are perfect for summer barbecues, parties and gifting.”

Each of the new bottles stays true to the Avión tradition of craft, design and premium quality; the 50ml and 375ml bottles are replicas of Avión’s signature Silver, Reposado and Añejo expressions. The 50ml “minis” will be sold individually and, for a limited time, in a gift set containing all three expressions, called the Avión “Tasting Flight.” In June, the Company will launch a 1.75L replica bottle of its Silver expression, which recently was honored with a Double Gold medal at the 2011 San Francisco World Spirits Competition. The new bottles, with the exception of the minis, will each continue to be imprinted with a hand written batch and bottle number, along with the authentication of Tequila Avión’s Master Distiller.

Said Tequila Avión Founder, Ken Austin, “Our new line of bottle sizes was a major investment for our company, and is all about increasing the availability and encouraging trial of our award-winning ultra premium spirit. When consumers taste Avión for the first time, it becomes a transformative experience which redefines their perception of tequila. Slow roasting our estate grown highlands agave coupled with our proprietary ultra slow filtration all but eliminates the traditional harsh burn people expect. What is most gratifying is that both consumers and spirits professionals alike have enthusiastically embraced Avión and many consider it to be the smoothest and most delicious spirit in the world.”

Tequila Avión President, Jenna Fagnan, shared, “Orders for our new sizes surpassed all expectations before they even hit the market. The pent-up demand is a clear sign that the flavor and quality of Avión has quickly created a strong following. The new sizes are perfect for summer barbecues, parties and gifting.”

With the introduction of the new bottle sizes, the Company is committed to maintaining Tequila Avión’s accessibility. The 50ml glass minis will be available individually for a limited time at an introductory recommended retail price of $3.99, and for a limited time, the “Tasting Flight” pack of all three signature expressions will have a recommended retail price of $9.99. The 375ml Avión Silver bottle will retail for approximately $22.99. The 1.75L Avión Silver will retail in the $80-90 dollar range.

About Tequila Avión

Tequila Avión is the ultra premium spirit that defines a new standard of quality and taste - “Taste Elevated.” Tequila Avión is produced by fifth generation agave growers from among the finest Blue Weber agave found in the highest regions of Jalisco, Mexico. Its distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avión is available in Silver, Reposado and Añejo varietals. To learn more please visit www.TequilaAvion.com, Facebook: Tequila Avión or Twitter @TequilaAvion.