South Florida startup and Red Banyan Group client SXLiquors appeared this week on NBC-6 South Florida to introduce a new product called SXcafedoble. SXcafedoble is 100% blue agave reposado tequila seamlessly blended with Mexican coffee, honey and a hint of cloves.

During a lengthy, two-part segment on the popular program South Florida Today SXLiquors CEO David Knight introduced the new tequila and showcased the original three SXLiquors products which the company launched with in 2011. Knight highlighted how easy it is to make great tasting cocktails with SX products, which are infused with sensual and exotic ingredients.

The story aired on the same day as the second game of the season for the Miami Dolphins, so Knight walked viewers through a series of super simple cocktails that are ideal for tailgating football fans or others looking to create succulent cocktails at home.

Red Banyan Group, a South Florida public relations agency, has worked closely with SXLiquors as the Fort Lauderdale-based spirits company has crafted a memorable, fun and dynamic brand identity. “Red Banyan Group is thrilled to be working with SXLiquors and we congratulate them on their rapid expansion throughout Florida and beyond,” said Red Banyan Group Founder Evan Nierman. “David Knight and his team have developed some of the most innovative products that the liquor industry has seen in years. The stunning packaging, the incredible tasting spirits and their unique approach to attracting female tequila drinkers truly sets this company apart.”

Red Banyan Group is a top South Florida PR agency that represents both public and privately held companies. The firm, which specializes in high-stakes and crisis public relations, helps organizations and their leaders communicate more effectively, especially with the media. Red Banyan Group is regarded as a top Florida PR firm, but serves clients from around the country.