Pinnacle Advertising and Marketing have announced that Suerte Tequila has retained them as their public relations campaign. Suerte, which means "luck" in Spanish, is a premium handcrafted craft tequila made 100% from a Tahona that is quickly expanding from state to state and routinely winning tequila tasting competitions. The Tahona process involves a huge stone wheel that crushes the agave producing the higher quality taste.