Start the Party/Start the Partida

Partida Tequila announced today the launch of their new advertising campaign – ‘Start the Party/Start the Partida’ – which encourages American consumers to enjoy Partida and have a good time. The new campaign will speak to the celebratory nature of Tequila, and play off the name Partida.

“In every bottle of Partida lies a party untapped,” said Gary Shansby, Founder, Chairman and CEO of Partida Tequila LLC. “A Partida party can be any vibe that feels right for you; whether you’re into hanging at the beach, dancing in a club or entertaining friends at home.”

Full PR, and the promotion video that accompanies the launch of the campaign, can be found in the main article.