The Spirits of Mexico Festival, North America’s largest event dedicated to celebrating the history, culture and appreciation for agave spirits, has received proclamations from the County and City of San Diego as well as a certificate of recognition from the California State Assembly. This is the third consecutive year the festival has been officially recognised by the County and the second year it has been recognised by both the City and State Assembly. These accolades mark a major milestone for the festival, which returns to Old Town San Diego for its ninth year Sept. 9 through 16.
In addition, when the Spirits of Mexico Festival was in New York this past May, it was honoured with an official proclamation from Manhattan Borough President Scott M. Stringer who declared May 23 and 24, 2012, ‘Spirits of Mexico Appreciation Day’ in the Borough of Manhattan.
“On behalf of the State of California, I am proud to once again recognise the Spirits of Mexico Festival,” stated Assembly member Toni Atkins. “We fully support the festival’s efforts to bring cultural enrichment to the community and understand the importance the Spirits of Mexico has in spreading appreciation for Mexican tradition and the art of distilling agave spirits.”
The continued support from the governmental bodies of California has helped the festival to flourish throughout the years and has resulted in a positive momentum for it to grow into the biggest celebration for Mexican spirits in North America.
With last year’s record-breaking attendance of more than 2,000 in San Diego and the recent expansion of events to New York and Chicago this year, the concept has proven successful and event producers are overjoyed with the response from consumers and visible effect it has had on the overall tequila market.
Events part of the week-long Spirits of Mexico Festival include a Tequila Trail sponsored by Cointreau Liqueur on Sept. 9, where guests will sample select tequilas and mezcals, vote for the winner of the 2012 Spirits of Mexico Cocktail Challenge and savour culinary specialties from 12 of Old Town’s celebrated eateries. The 6th Annual Tasting Competition, the festival’s only private event, takes place at the Hacienda Hotel Sept. 10 and 11. Winners will be announced at the Awards Dinner and Ceremony Sept. 14. Featuring a one-of-a-kind, agave-infused cuisine prepared by Barra Barra Saloon Executive Chef Jose Pulido and a live auction hosted by Windy City’s Live’s Emmy-award winning host Mark DeCarlo, tickets to the Awards Dinner are $95.
The festival will culminate with a main tasting event featuring more than 70 brands and 200 varietals of tequila and other Mexican spirits on Sept. 15, followed by a Lobster Bus Tour organised by Poco Tequila to Puerto Nuevo, Baja California on Sept. 16. Proceeds from all auctions will benefit the Sky Ranch Foundation.
Source: Spirits of Mexico