Sean 'Diddy' Combs and Diageo Announce New Joint Venture and Acquisition of Luxury Tequila Brand DeLeon

Diageo, the world's leading premium drinks business, and Sean Combs today announced that they have furthered their relationship by creating a new joint venture that has purchased luxury tequila brand DeLeon. This joint venture follows on from the successful strategic alliance on Ciroc ultra-premium vodka and marks Diageo's latest step in reclaiming leadership position in tequila in North America