Sauza Tequila will debut a new premium look in June 2015. The refreshed brand identity is supposed to highlight the Sauza family heritage, quality and craftsmanship behind the spirit and elevate its visibility and presence internationally. 

"Sauza has been producing premium tequila since 1873, continuously bringing fresh perspectives to old traditions," said Megan Frank, senior brand director of tequila at Beam Suntory. "The rebranding will strengthen Sauza Tequila's position in the category globally and offer an invigorated brand experience. The new packaging is simply gorgeous and a major upgrade for the brand and consumers."