Sauza Tequila Invites You To Make It With a Lifeguard

Sauza Tequila has unveiled the second iteration of its hugely popular "Make It" campaign. The successful marketing program broke new ground in 2012 by speaking to women the way they want to be spoken to while delivering a visual delight -- a Fireman, an adorable kitten and a great-tasting recipe for margaritas. The viral marketing became one of the Most Watched Viral Video Campaigns of 2012, according to YouTube rankings.

This year the ladies are being asked to "Make It With a Lifeguard, as Sauza tequila  introduces us all to a sultry Lifeguard and a furry, golden retriever puppy (clearly the internet has had enough of kittens), providing women with exactly what they need -- an empathetic ear paired with an ice cold margarita.

Be sure to check out the video and full press release in the main article.