Sauza 901 Tequila today introduced its first digital media campaign featuring founder and co-owner Justin Timberlake to encourage legal-purchase-age millennial consumers to rethink the definition of premium tequila. The "Premium Remastered" year-long campaign shows how a relentless pursuit of perfection doesn't have to be pretentious and exclusive, but like the brand's founder, can be approachable and entertaining.
"I have spent the last several years creating a premium brand that captures the passion I have for tequila and redefines the category as I see it," said Justin Timberlake. "I can't wait for my fans to experience the new Sauza 901."
Full PR and the first video featuring Timberlake talking about Don Cenobio Sauza, known as the 'Father of Tequila', can be found in the main article.