Proximo spirits have launched a global campaign to promote its 1800 Silver Tequila brand, "Enough Said". The campaign, starring Goodfellas actor Ray Liotta, is based on the premise that the premium tequila landscape is too cluttered with brands that try too hard and lack substance.
Created by the VIA Agency, the adverts were filmed in Buenos Aires by the music-video director Anthony Mandler. Liotta can be seen at a train station, a boxing match and stuck in a traffic jam. In each case, he finds his way to a glass of 1800 Tequila, quietly staring down anyone in his way.
The first of these adverts "Them Boots" has been posted on 1800's YouTube page, and can be viewed in the main article. 1800 is currently updating their website to reflect the new campaign.
Via: The Drum