Pura Vida Tequila Company, LLC, announced today that it has hired Christopher Novosad as its Chief Marketing Officer. In this role he will be responsible for enhancing Pura Vida's brand and broadening its reach and awareness.

Novosad, a graduate of the University of Texas, will support the lead generation of the sales team and Pura Vida Tequila branding through internet based advertising, content marketing, traditional and non-traditional public relations, podcasts and cutting edge social-media initiatives.  "I'm pleased to announce Christopher's addition to our team.  He has tremendous experience working for a variety of internationally recognized public and non-profit organizations. He has developed an extremely targeted approach to marketing that will be a huge asset to Pura Vida Tequila Company," explained Stewart Skloss, founder and Chairman of the Mexican-based tequila company.

Previously to this appointment, Christopher worked at the world renowned Houston Grand Opera as the company's Director of Public Relations.  During his tenure he created, managed and executed the organization's highly-successful social media campaign, extended the organization's national and international publicity reach, and created aggressive audience development campaigns.  In San Antonio, Texas he held the position of Talent Promotions and Marketing Director for Sunset Station - a multi-purpose special events space and Live Nation/House of Blues Concert venue - where he oversaw, booked, managed and promoted large national concerts in a 3000 capacity venue. He has also served as the Event and Marketing Director for the historic Carver Cultural Center, in San Antonio, Texas, more than doubling its annual subscriber base and executing highly-effective fundraising campaigns.

Pura Vida Tequila is currently being introduced in the Texas market for 2011 with a line of ultra-premium tequilas that currently consists of three labels: Silver, Gold and Anejo. An Extra-Anejo label will be released in the 4th Quarter of this year. With the company's sales through the first quarter of 2011 at 396% of projections, Pura Vida will extend its market into California in 2012. The company's aggressive stance in the U.S. market, introducing the only ultra-premium tequila at under $30, is proving to be a great success and a great foundation from which Christopher will build one of the world's most exciting marketing platforms to support the success of Pura Vida.

Source: Pura Vida Tequila Company, LLC - http://www.puravida.mx