Patron is 'expanding' holiday gift giving and entertaining this year with the release of a new and eye-catching, first-ever, 1-liter bottle of Patron Silver tequila.

"For people who enjoy and appreciate high-quality luxury spirits, this beautiful new large Patron Silver bottle certainly makes for a distinctive holiday gift," says Ed Brown, President and CEO of Patron Spirits. "This is truly a collector's item as it's the first time that we've offered Patron tequila in a 1-liter size package, and the first time that we've so strikingly reimagined our bottle label."