Patrón Spirits International, brand owners and marketers of ultra-premium Patrón tequila, has finalized new agreements with several major airlines to offer Patrón onboard.
The company has recently secured new partnerships with DFASS to offer Patrón Silver tequila for duty free sales onboard international flights on American Airlines, Delta Airlines, and Canada’s Air Transat. Patrón’s first airline listings began several months ago with retail programs on United Airlines (via Duty Free World), and Virgin Atlantic Airways (via Tourvest). Additional airline listings are also planned.
“Duty free operators on the ground and in the air have discovered the strong consumer demand for Patrón tequila,” says Joe Arellano, Patrón’s vice president of travel retail and Latin America. “These top airlines offer the world’s finest-quality products for sale in their onboard duty free catalogs, and we’re pleased that they’ve recognized Patrón as a high-quality luxury brand worthy of their passengers’ attention.”
Patrón is also now featured on the menu in the first class cabin on Swiss International Air Lines, and poured onboard Virgin America flights.
Patrón is supporting these airline listings with various promotional and advertising executions, including in-flight and online. Patrón also advertises and promotes the brand in major airports throughout the world, both in passenger terminals and in duty free stores.
Patrón is produced from the highest-quality 100 percent Weber blue agave grown in the highlands of Jalisco, Mexico, and was one of the first ultra-premium tequilas available on the world market. Every step in producing Patrón tequila – from harvesting the agave, to the time-honored tahona and roller mill distillation processes, to the individual labeling, signing and inspection of each bottle – is done with the careful precision and care that can only be accomplished by hand. Perfect in a margarita or on the rocks, Patrón is also versatile enough to be mixed in any number of cocktails that typically call for vodka or other white spirits.
In just four years since launching in travel retail, Patrón is now available in 114 airports across the globe, and almost 700 total duty free outlets.
The Patrón Spirits portfolio includes Gran Patrón Burdeos (a limited-production añejo tequila racked in Bordeaux barrels), Gran Patrón Platinum tequila (triple distilled from top agave), Patrón Silver tequila (smooth, soft and light tequila without an oak flavor), Patrón Reposado tequila (oak-aged for at least two months), Patrón Añejo tequila (oak-aged for a minimum of 12 months), Patrón Citrónge (extra-fine orange liqueur), Patrón XO Cafe (coffee and tequila liqueur), ultra-premium Pyrat rums, and Ultimat ultra-premium Polish vodka.
For more information about Patrón Spirits, please visit www.patronspirits.com.