The search for this year's Patrón "Margarita of the Year" began on International Margarita Day (February 22) when Patrón selected seven top bartenders from around the world to create their own unique interpretations of a perfect margarita, drawing from local ingredients and cultural inspiration. Those seven recipes were then sampled at bars, restaurants, and Patrón events across the globe, demonstrated on weekly Facebook Live broadcasts, available for home delivery via online cocktail delivery service Cocktail Courier, and promoted on MargaritaOfTheYear.com, where consumers were invited to cast a vote for their favorite. Then on April 10, three margaritas with the most votes were selected as finalist contenders:
- "English Garden Margarita," with Patrón Silver tequila, Patrón Citrónge Orange liqueur, green peas and earl grey, created by Sophie Bratt from London
- "Coralina Margarita," with Patrón Reposado tequila, Patrón Citrónge Orange liqueur, red wine and hibiscus, by Mexico City's Riesler Morales
- "High Plains Margarita," combining Patrón Silver tequila, Patrón Citrónge Orange liqueur, charred pineapple and sage, by Atlanta's Shaun Gordon
After those finalists were announced, consumers again were invited to vote for their top favorite, and now today, after nearly a half million total votes have been cast, the Coralina Margarita has emerged as consumers' favorite margarita for 2017.