Partida Tequila (http://www.partidatequila.com) announced today a collaboration with Miami-based artist Alejandro Vigilante (http://www.alejandrovigilante.com) on a collection of artwork that showcases Mexico’s culture and tradition. The new work, entitled Partida Lotería after Lotería, the traditional Mexican card game passed down through generations, plays off of the iconic images and riddles of the centuries-old game of chance.
“We’re very excited to bring the life and colors of Mexico to the U.S. with Partida Lotería,” said Gary Shansby, CEO of Partida Tequila. “Partida’s philosophy has always been to promote the energy, authenticity and flavors of Mexico, and with Alejandro’s beautiful artwork we are able to showcase the richness of Mexico to people who love Tequila. Partida Lotería is focused on handcrafted art that directly correlates to the artisanal production process behind each bottle of Partida Tequila, from the agave fields and the double distillation to the aging in our cellars.”