Mexico Begins Exporting 100% Blue Agave Tequila to China

The CRT held a press event on Friday 30th August in Jalisco, Mexico celebrating the very first shipment of 100 percent blue agave tequila to China, hoping to finally break into what sellers say could soon be their second biggest market.

The shipment consisted of more than 70,000 bottles of the 100 percent blue agave tequila, with a total value of more than $400,000, according to the Tequila Regulatory Council (CRT).

"It's the beginning of a great opportunity for the development, expansion and positioning of our national drink, tequila, to conquer this great market," said CRT head Miguel Angel Dominguez.

In June of this year Chinese President Xi Jinping lifted the previous import ban on Mexico’s 100 percent blue agave tequila, as the methanol content had been considered to be too high.