Master Tequilier Makes Inaccurate Claims on the Health Benefits of Tequila

Baron Tequila are the latest brand to make inaccurate claims on the health benefits of tequila. In March of this year Mexican scientists presented their work on agavins, a natural form of sugar found in agave, at a meeting of the American Chemical Society. Studies conducted in mice showed how agavins reduced glucose levels and increase GLP-1 (glucagon-like peptide-1), as well as also increasing the amount of insuline in the blood.

Various tequila brands (read: PR companies) made their own inferences from this research announcing through press releases and social media that drinking their particular brand of tequila would be beneficial for your health. However, all failed to read the research in its entirety and completely overlooked the passage where the lead scientist stated that these benefits were not relevant to tequila.

“Of course, the agave’s claim to fame is as the plant from which tequila is made." Mercedes G. López, Ph.D. explained "Agavins are the only carbohydrates used to produce the drink. All ethanol in tequila comes from the fermentation of glucose and fructose generated after agave pines are cooked. But because the agavins are converted to ethanol, agavins are not found in the finished product.”

The first to fall foul of these reckless claims were the high profile brand Avión Tequila. Founder Ken Austin released a statement in May of this year laying the blame for this oversight at the feet of their PR company Allison Brod PR.

“PR firms sometimes put things out and then come back to the client,” Austin told Fred Minnick. “Then, you have weekly and monthly meetings to see the pitches. In this case, a junior person just threw {the idea} out there to see if they got some bites.”

This is not the first time that tequila brands have used inaccurate health claims to promote their products. The last few years have seen a surge in brands claiming that their 100% agave products will not result in a hangover the following morning. Anyone with a basic understanding of biology should know that these claims are impossible.

Let's try to keep those PR folks in line please. Better yet, let's leave the science to the scientists.

We've included Baron Tequila's press release in the main article for reference.

Show Press Release

Master Tequilier Says That Drinking Tequila May Be Beneficial To Those Who Are Overweight or Have Diabetes

David Khaim, of Baron Tequila, has announced the results of a new study, suggesting that tequila can have health benefits for certain individuals.

NEW YORK, May 28, 2014 /PRNewswire-iReach/ -- "There is a brand new study suggesting that the sugars in the agave plant, which is used to make tequila, may offer health benefits to people who are overweight or have diabetes," says Master Tequilier David Khaim, of Baron Tequila (www.baronspirits.com), the newest, ultra-premium tequila handcrafted in Tequila, Jalisco, Mexico and certified gluten free and kosher. "In fact, according to researchers, these specific sugars may lower blood glucose levels for people with type 2 diabetes."

According to the Mexican scientists who conducted the study, the type of natural sugar, agavins, are non-digestible and do not raise blood sugar. In their research, the scientists fed mice a normal diet and added agavins to some of their drinking water. It was discovered that the mice who consumed the agavins ate less and had lower blood glucose levels than the other mice. Researchers say that those mice also produced a hormone called GLP-1 that keeps the stomach full for a longer period and produces insulin.

"Can we actually say that if you want to lose weight and be healthier, you should drink more tequila," Khaim asks. "Not exactly, but it shows that drinking tequila, when enjoyed in moderation, isn't only pleasurable, but can even be healthy as well."

However, Khaim says that you don't want to trust your health to just any tequila, noting that well-produced tequila, like Baron, is definitely the way to go.

"Because Baron is distilled three times, it results in an extract that gets cleaner and cleaner, ultimately achieving a zero-zero taste profile, eliminating any bad odor and bitter taste," he explains. "Unlike larger industrial producers, Baron is able to achieve a pure taste without the use of glycerin or other additives."

The authors of the recent study say that agavins are in a tremendous position for their consumption by both obese and diabetic people, for better health.

First unveiled in 2013, Baron Tequila is organic, gluten free, kosher tequila that exemplifies small batch superiority. Handcrafted in Tequila, Jalisco, Mexico, Baron Tequila is the brainchild of founder Jana Khaimof and her desire to build a business for her children after battling cancer. She teamed up with the family-owned and operated Ansan Distillery where 20-years of experience oversees each step of the process – from growing and harvesting the agave to the triple distillation and bottling. For more information, visit www.baronspirits.com 

Media Contact: Lanny Grossman, Baron Spirits, 646.833.8106, This email address is being protected from spambots. You need JavaScript enabled to view it.

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Source: Baron Spirits