Kimo Sabe, the award-winning, ultra-premium, and fastest growing mezcal brand, announced today its "Step Up to the New Taste of Agave" campaign - a 100,000 person, 10-city national consumer taste-test challenge –kicking off in Las Vegas in June. The challenge will pit Kimo Sabe, The New Taste of Mezcal against the best-selling ultra-premium tequila and a smoky 'Oaxacan style' mezcal.