Jose Cuervo, the world's largest tequila brand, has announced the launch of a new national advertising campaign featuring actor Kiefer Sutherland
Jose Cuervo is and always has been a story maker. Endless nights of amazing stories have begun with a simple shot of Cuervo. The “Have A Story” campaign is the expression of this philosophy. The campaign features Kiefer Sutherland as the embodiment of this spirit. He challenges viewers to live interestingly and have the stories to tell for it. And like stories themselves, the campaign is designed to live in all shapes and sizes, formats, and mediums. It includes TV, online and print advertising, and a social media effort inviting consumers to share their stories at #cuervostory.
A spokesperson at Proximo, the U.S. importer of the brand commented: "Cuervo is the world's largest and most awarded tequila brand. We wanted to create a campaign that celebrates a great human truth - that one of the greatest sins in life is to be boring. We want to be a part of the great stories that are told for years to come."
Source: McCann New York