Drinks Americas Holdings, Ltd., a leading developer and marketer of beverage products, is pleased to announce that KAH® Tequila Blanco has been awarded the prestigious Gold Medal for Creativity in Packaging by the Beverage Tasting Institute.
This follows KAH® Tequila recently winning "Best of the Best" by Tequila.net, and winning multiple awards at The Spirits International Prestige Competition and The Spirits of Mexico Competition.
In announcing this award, The Beverage Tasting Institute stated that, "In the highly competitive beverage market, packaging has never been more important. Buyers are continually challenged by increasingly clever and innovative concepts. Creative packaging draws attention to brands on crowded shelves and back bars, showcases a brand's personality, and invites consumers to indulge. So at the end of every year, we at The Beverage Testing Institute put down our tasting glasses and invite a select panel of on-and-off premise beverage buyers and managers, packaging designers, and journalists to judge not what's in the bottle, but the bottle itself. We also judge the labels, gift boxes, carriers, and cases that are all important elements of today's dynamic and expanding beer, wine, and spirits marketplace. Our December 2011 packaging competitions brought in hundreds of entries from which we selected another batch of standout designs."
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC and is now selling and distributing KAH® Tequila, Agave 99® Tequila, Rio Bravo Beer, Crazy Pig Ale and Chili Devil Beer. The Company also marketsWillie Nelson's Old Whiskey River Bourbon, Olifant Vodka, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.