Jose Cuervo have launched an innovative new competition searching for, what the refer to as, the next Don of Tequila. Thousands of bartenders from 17 countries across the globe are being called to enter into battle by first uploading a photo of their own tequila serve, inspired by one of the current Dons, at

The top entries from each country will compete in national final events in July 2015. Bartenders will be expected to capture the spirit of the Dons and a real knowledge of Jose Cuervo and tequila. Competing bartenders will have the chance to win the prize of a lifetime: fly to Tequila, Mexico where they’ll get to harvest their own crop of agave on the Jose Cuervo estate, blend it into a unique tequila and win the batch, labelled under their own name.

Commenting on the launch of the competition, Juan Domingo Beckmann, CEO and 10th generation Jose Cuervo family member says, “Jose Cuervo has, over 250 years of family and company history, demonstrated the grit, expertise and an uncompromising passion for quality required to be and to remain the world’s number onetequila. Becoming a Don of Tequila is the ultimate accolade which is only awarded to those who truly deserve it. We’ll be setting bartenders all over the world challenges that demonstrate their creativity, passion and worthiness of the ‘Don of Tequila’ title.”

Applications close on the 13th of May, so if you're currently a bartend, and you aspire to be a Don...then check out full press release and upload your entry before it's too late.