It's Go Time: Jose Cuervo Enhances Summer Gatherings With New Margarita Flavors and Portable Packaging: Ready-to-Serve Pomegranate and Mango Margarita Offerings Available This Spring.
Jose Cuervo, producer of the world's best-selling pre-made Margarita cocktails, today announced the introduction of two premium, ready-to-serve flavors: Jose Cuervo Authentic Pomegranate Margarita™ and Jose Cuervo Authentic Mango Margarita™. These two new offerings join the existing Jose Cuervo ready-to-serve family, which includes Jose Cuervo Authentic Strawberry Margarita™, Jose Cuervo Authentic Lime Margarita™ and Jose Cuervo Golden Margarita™.
A delicious blend using Jose Cuervo Gold®, the No. 1-selling Tequila in the world, and the additional fresh flavor fusion of pomegranate and mango, have created margarita perfection that brings flavor to any occasion.
The new lightweight plastic (polyethylene terephthalate or PET) bottle allows fun lovers of margaritas to enjoy this ready-to-serve cocktail anywhere. Whether it is a planned barbeque with friends or a spontaneous outing, Jose Cuervo Authentic Pomegranate Margarita and Jose Cuervo Authentic Mango Margarita provide quality, versatility and style without all the preparation.
"Coping with very busy lifestyles consumers are seeking, now more than ever, affordable products that add quality and convenience to their lives," said Amy Bidwell, Brand Manager, Jose Cuervo Tequilas, Diageo. "We are introducing Jose Cuervo Authentic Pomegranate Margarita and Jose Cuervo Authentic Mango Margarita to deliver more flavor options to those looking to provide the highest quality cocktails for all their home entertainment occasions."
The launch will be supported by an integrated marketing effort that includes promotions, public relations, merchandising and sampling events (where legal) in addition to digital media.
Jose Cuervo Authentic Pomegranate Margarita and Jose Cuervo Authentic Mango Margarita will be available in grocery, liquor, club and drug stores nationwide. The 9.95% ABV product is available in two sizes: a 375ml bottle with a suggested retail price of $4.99 and a 1.75 liter bottle with a suggested retail price of $15.99.
As always, Jose Cuervo reminds you to enjoy its newest offerings responsibly.