Connecticut-based Sipping Spirits, LLC is launching its ultra-premium Hotel California Tequila.

The initial launch will take place in the northeast and California. The company has endeavored to make Hotel California Tequila Blanco, Reposado and Anejo the highest quality tequila on the market.

Paula Whitney, vice president of the company, says, "With one taste of Hotel California Tequila, you will discover how evocative tequila can be. Silken, elegant floral, sweet and toasted vanilla. It is a brand of exquisite, artisan tequila that will set  a new standard of excellence."

Hotel California tequila won the 2009 International Spirits Double Gold award in San Francisco.

The brand will be supported by trade advertising, sales promotion and trade public relations, on-premise tastings and event marketing.