Hornitos Tequila Introduces 'Lime Shot'

You thought it was straightforward, I think the vast majority of us would have agreed with you up until today, but the clever boffins at Hornitos Tequila have gone and reinvented "The Shot". To think I've been doing it wrong for all these years (well I don't shoot tequila but for the sake of this article let's just say I do). There I was thinking it was so simple. Lick salt from my hand, shoot tequila from a glass, shove a lime in my mouth. Thankfully the marketing wonderful people at Hornitos are here to teach an old dog new tricks with the release of their brand new "Hornitos® Lime Shot" - the perfect combination of Hornitos® Plata 100% blue agave tequila with the refreshing taste of lime and a hint of salt.

Yes folks, Hornitos have saved you valuable seconds and streamlined the shot experience for you. Want to know more? Who wouldn't! Full PR is in the main article.

Show Press Release

Hornitos® Breaks New Ground With the Launch of "Lime Shot"

The Premium Tequila Revolutionizes the Shot Experience

DEERFIELD, IL--(Marketwire - Mar 25, 2013) - Hornitos® Tequila is revolutionizing the shot occasion with the introduction of Hornitos® Lime Shot, the perfect combination of Hornitos® Plata 100% blue agave tequila with the refreshing taste of lime and a hint of salt. This innovative spirit transforms the salt+tequila+lime ritual into a single shot that is great tasting and convenient all in one.

Hornitos® Lime Shot is a clear spirit that imparts the distinct aroma of authentic Hornitos® Plata Tequila and a unique agave flavor that is approachable and pleasingly light with a slightly dry finish. Elevating the shot experience, this latest extension of the Hornitos® family is incredibly smooth and best enjoyed chilled.

"Since Hornitos® was introduced, we have been committed to revolutionizing the tequila category and the introduction of Hornitos® Lime Shot is no exception," said Vanessa Jenkins, Senior Marketing Director of Tequilas at Beam Inc. "The addition of Hornitos® Lime Shot into our portfolio of 100% agave tequilas provides an unexpected twist on the traditional shot that will allow you to start the night right."

Hornitos® Plata is the purest expression of 100% blue agave tequila. Made with the brand's signature cultivated yeast, it is double distilled and unaged with hints of fresh floral, herbal and wooden notes. This premium tequila is clean, smooth and retains a pure agave flavor.

Hornitos® Lime Shot is currently available nationwide. With a suggested retail price of $17.99 - $19.99 for a 750ml bottle, it will also be available in 50ml and 1 liter. For more information on Hornitos® Tequila, please "LIKE" Hornitos® Tequila on Facebook, follow us on Twitter @Hornitos or visit www.hornitostequila.com.

About Hornitos® Tequila

The Hornitos® family of tequilas keeps Don Francisco Javier Sauza's legacy alive, using the same high standards to cultivate the best and most flavorful agaves, molding them into premium tequilas that everyone can enjoy. He brought the celebrated spirit to new heights with the agave-robust Reposado, broke the rules to create a crystalline Plata, went above and beyond tequila standards to make an ultra smooth and aromatic Añejo, and now his legacy lives on with our latest innovation Lime Shot -- empowering you to Grab Life by The Hornitos®.

About Beam Inc.

As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry's fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Hornitos® Lime Shot, Tequila with Natural Flavor, 35% Alc./Vol. ©2013 Sauza Tequila Import Company, Deerfield, IL. All trademarks are the property of their respective owners.