Tequila Herradura, one of the oldest and most respected 100 percent blue agave tequila brands since 1870, announces the launch of its "Make an Intro/Win an Intro" contest in which participants can win an introduction to Football Hall of Famer Emmitt Smith. The prize includes round-trip airfare and accommodations for the winner and a guest to Dallas, where they will get to dine with the legendary athlete.

To enter, adults 21 and older must upload a video demonstrating how they would introduce Herradura to a friend or the world and submit via www.Facebook.com/HerraduraTequila under the Win an Intro tab, between Feb. 4 - 28, 2011. A panel of judges will review the entries and post the best on the site; the most creative introduction will win the grand prize.

"First impressions can have a lasting impact; I still remember the first time I tried Herradura and since then it has become a staple in all of the important moments and special celebrations I've shared with family and friends," Smith said. "I look forward to hearing how others share my passion for great tequila, and I have a great evening planned for the winner."

Contestants must "like" Herradura's Facebook page to submit their entry. While on the site, fans can also view exclusive interviews and commentary from Emmitt Smith, get new cocktail recipes, and see photos from recent events. Additional information and rules for the contest will be available on the Facebook page as well.*

"Herradura never compromises quality and Emmitt Smith embodies this characteristic," said Mark Bacon, director of Casa Herradura Tequilas in North America. "We are thrilled to be collaborating with him on this program, in which we are giving consumers a platform to share their Herradura stories, while giving Emmitt fans the opportunity of a lifetime."

For more information, please contact FORMULATIN at (212) 219-0321.

* No purchase necessary. Must be at least 21 to participate. Void to residents of California, Tennessee and where prohibited.  Entries due by Feb. 28, 2011 at 11:59 p.m. ET.  See Official Rules at www.facebook.com/HerraduraTequila

About Casa Herradura

Founded by Ambrosio Rosales and Aurelio Lopez, Casa Herradura is one of the oldest and most respected producers of tequila, which many believe delivers the world's highest quality, most authentic tequila experience because of the expertise and leadership it has developed since 1870.

Located and produced in the heart of Mexico's tequila region, in the tiny town of Amatitan, Jalisco, Tequila Herradura is 100 percent blue agave tequila carefully crafted using traditional methods, such as cooking the agave in clay ovens and fermenting naturally with wild yeast. This sophisticated process delivers a rich, smooth and unexpected taste that evokes memories of our agave fields.

Selected "Best Distillery of the Year" by Wine Enthusiast magazine in 2007, Tequila Herradura is all natural and estate bottled. For more information, please visit www.herradura.com.

Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Fetzer wines, and Korbel California Champagnes. Brown-Forman reminds you to drink responsibly.

Source: Tequila Herradura