Herradura Issues $100K Challenge to Artists to Transform Tequila Oak Barrels into Works of Art

Casa Herradura have invited and challenged 80 artists in eight US cities (New York, Los Angeles, Chicago, Atlanta, San Francisco, Austin, Miami and Santa Fe) to re-craft, transform and reinvent a Tequila Herradura barrel into a work of art.

A jury-selected piece of work from each of the eight cities will be awarded $10,000 and an invitation to the final competition being held in Miami in early December, where the finalist barrels will be auctioned off and the creator of the winning Herradura Barrel Art piece will receive a $100,000 prize, one of the largest monetary prizes in the contemporary art world.

To learn more about the "Herradura Barrel Art Collection" and view the bios of the participating artists, visit herradurabarrelart.com