George Clooney and Rande Gerber Launch Their Own Tequila, Casamigos

The American actor and producer, George Clooney, has begun the launch of his own tequila brand, Casamigos. Clooney, Gerber and their business partner Mike Meldman are in the middle of a national sales road trip to promote the brand.

Longtime friends George Clooney and Rande Gerber love tequila. On the rocks, by the shot, at times, straight from the bottle. Tequila-filled nights with friends is how Casamigos was born. Their idea was to make the best-tasting, smoothest tequila whose taste didn’t have to be covered up with salt or lime. So they did.

The name itself was inspired by Clooney and Gerber's adjacent homes in Mexico, and the brand is expected to be sold at "a reasonable price point." Casamigos will apparently be the same Mexican tequila that Gerber and Clooney have been enjoying for years.

“Casamigos Reposado is smooth and clean with hints of caramel, while Casamigos Blanco is crisp and clear, with subtle hints of vanilla and a smooth finish. Both are great served neat or on the rocks, mix well with everything, and are the perfect base for premium cocktails,” says Gerber.

Casamigos is due to release both their Blanco and Reposado expressions in 33 states later this month, of course more information about both can be now be located in our Tequila Listings.

Be sure to check out this short commercial/film titled "It Could Happen, Please Drink Responsibly", written and produced by George Clooney, staring himself, Rande Gerber, Cindy Crawford and Clooney's girlfriend Stacy Keibler.