If you hadn't checked your calendar then you may be blissfully unaware that Cinco de Mayo will this year fall on a Monday, a 'School Night'. Familia Camarena Tequila have launched a program dubbed #SAVECINCO that urges Cinco de Mayo fans to celebrate instead on Saturday, 3rd May.
To show support for the holiday, Familia Camarena is urging fans to sign a pledge on their website (SAVECINCO.com) and encourage friends to celebrate Cinco de Mayo on the Saturday beforehand. Those who pledge will be sent tips and tricks for a fun, memorable Cinco de Mayo as well as invited to participate in events and contests leading up to 3rd May.
Full PR. as always, can be found in the main article.