El Zarco Tequila announced a marketing sponsorship alliance with Red Bull Arena today. The tequila's sponsorship of the popular MLS Stadium will include in-arena brand exposure for the duration of the 2011 regular season, and will coincide with El Zarco's launch in New York and New Jersey markets this month.
"We are excited to have El Zarco Tequila join the Red Bull Arena roster of valued sponsors," said Erik Stover, Red Bull New York Managing Director. "We fully support and welcome partnership opportunities with new brands like El Zarco Tequila and hope this is the beginning of a fruitful relationship."
Introduced nationally in 2011, El Zarco Tequila is part of the family-owned portfolio of Jersey City based Proximo, a supplier of many premium Tequilas in the United States. "El Zarco is recognizable for its clean, modern taste and striking bottle design," said Elwyn Gladstone, SVP Marketing at Proximo Spirits. "It is a fresh entry into the fast growing but creatively uniform US tequila market."
"As a major up and coming venue in the New York/New Jersey region, Red Bull Arena is a perfect fit for the fresh, modern taste of El Zarco Tequila," continued Gladstone. "The world-class facilities offer a wonderful opportunity for consumers to experience this new tequila. We're very excited to get the season underway."
About El Zarco Tequila
The newest addition to Proximo's innovative line of tequilas, El Zarco is made from blue agave and double distilled for a clean, modern taste. Packaged in striking hand-painted bottles, El Zarco is superb in taste and value. El Zarco is available as "Gold" and "Silver" and across all sizes (750 ml, 1 Liter and 1.75 Liter). Typical retail price for El Zarco 750 ml is $14.99. More information on El Zarco Tequila can be found at www.ilovezarco.com.
About Red Bull Arena
Red Bull Arena is a soccer-specific stadium located in Harrison, New Jersey that opened in 2010 and has quickly become the premier venue of its kind in the United States. Home of the New York Red Bulls Major League Soccer team, Red Bull Arena is easily accessible by public transportation. The stadium seats 25,000 spectators, and includes 30 suites and 1,000 club seats, with seating as close as seven yards from the touchline. Red Bull Arena's design also incorporates a dynamic 360-degree roof, which extends to just over the touchlines, with a 60 foot translucent section to allow natural light. Red Bull Arena provides the ultimate sporting experience for soccer and casual fans alike. Detailed information regarding Red Bull Arena can be found by logging onto www.redbullarena.us.