El Jimador tequilas received prominent medals at the 2012 Ultimate Spirits Challenge and the 2012 San Francisco World Spirits Competition. El Jimador Reposado earned a double gold medal and el Jimador Anejo earned a gold medal in the San Francisco World Spirits Competition. The Ultimate Spirits Challenge bestowed top scores to el Jimador Reposado and Anejo, each receiving a 92 (excellent, highly recommended).

For the 2nd consecutive year, el Jimador tequilas earned prominent awards from prestigious spirits competitions. El Jimador tequilas continue to be carefully crafted using traditional methods, such as cooking the agave in clay ovens and fermenting naturally with wild yeast.

"I'm very pleased that year after year our tequila products are being singled out and continue to receive outstanding accolades from experts in the spirits industry," said Salvador Alvarez, managing director for Brown-Forman's Tequilas. "To receive such validation from the judging panel at these competitions encourages us to continue bringing excellent and superior quality products to our tequila aficionados."

The San Francisco World Spirits Competition is the first comprehensive, international spirits judging ever held in the United States on an annual basis. Judging is based on a blind, consensual procedure ensuring competitive integrity, making this annual competition the most reputable and recognized competition in the spirits industry. During the 2012 competition, a record number of entries, 1215 products from 61 countries, were evaluated by 34 of the finest palates from the spirits industry including twelve new judges. These judging panels were comprised of spirits experts from noted restaurants and hotels, well-known spirits journalists from major national media, spirits buyers for large purveyors, and spirits consultants. Bronze, silver or gold medals are given to most entries from the tasting panel. However, brands that are judged as unanimous gold medalists by the panel are given the distinction of a "double-gold" medal.

Ultimate Spirits Challenge (USC) offers spirits producers, importers and marketers the opportunity to gain an unbiased evaluation and authoritative endorsement for their products. Their mission is to ascertain which spirit products are of the highest quality when matched up against their categorical peers. Entries exceeded 650 (up 15% from 2011) from more than 70 companies and 30 countries. Fourteen of the world's foremost distilled spirits experts, including authors, spirits buyers, educators, and bar owners rated the entries using their innovative multilevel system.

About el Jimador Tequila 

From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. Since its introduction in 1994, el Jimador has become the No. 1 selling tequila in Mexico*. To learn more about el Jimador, visit www.eljimador.com.

About Brown-Forman 

Brown-Forman Corporation (NYSE: BF-B) is a diversified producer and marketer of fine quality beverage alcohol brands, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Korbel California Champagnes, and Sonoma-Cutrer wines. Brown-Forman reminds you to drink responsibly.

Please enjoy our handcrafted tequila responsibly.

Alc. 40% by Vol. (80 proof) Tequila imported by Brown-Forman, Louisville, KY ©2012

*Nielsen/ISCAM Nov/Dec. 2010

SOURCE el Jimador Tequila