el Jimador, the #1 selling 100% agave tequila in Mexico, kicks off one of the biggest celebrations among bicultural consumers in the United States, Day of the Dead or "Día de los Muertos."

To make this year memorable, el Jimador is launching a national contest giving adults 21 and older a unique opportunity to win a Day of the Dead painted coa (tool used for harvesting agave plants) created by American artist, David Lozeau. Furthermore, el Jimador is launching a microsite that will serve as a one-stop-shop for consumers 21+ who want to enhance their celebrations with thematic cocktails, authentic food recipes, and party tips.