Tequila el Jimador joins forces with U.S. National and Everton Goalkeeper, Tim Howard to support and promote the brand's soccer initiatives among fans and consumers. The integrated partnership includes social media efforts, consumer facing programs, retail activations, and more exciting news coming this summer. Additionally el Jimador will also collaborate with Tim Howard to support social causes that are of importance to him.
"We are thrilled to be partnering with Tim Howard, an exceptional athlete who is as passionate about his craft, as we are about making quality tequila," said Mark Grindstaff, Global Brand Director, el Jimador. "Tim is a perfect fit for our brand because he embodies el Jimador's values of embracing diversity, seeing beauty in chaos and living life vibrantly, while also being relevant to el Jimador's millennial target consumer."