Today, boutique tequila distillery Casa Noble announces the launch of its new club, Noble Places, in New York City. Beginning today, Noble Places will welcome a select number of venues in 15 cities throughout the U.S. into the Casa Noble family. Each of these unique venues - local neighborhood gems - will be highlighted with a feature on an exemplary staff member and their venue's custom Casa Noble cocktail  - specially created for this club - allowing customers, old and new, to get to know their neighborhood haunt before they walk through the door. The NYC launch is one of 15 Casa Noble plans to roll out across the U.S. over the summer.

Using their website, blog and social media, Casa Noble sees this as a new way of exposing these Noble Places to Casa Noble fans, those looking for a new experience in their community, or those who just want to know their favorite watering hole a little better.

"Everyone should not only know their local restaurants and bars, but also the people who create the experience. We see Noble Places as a way to welcome people into the Casa Noble family and bring the community a little closer," said Jose "Pepe" Hermosillo, Casa Noble CEO.

To celebrate the launch, the first to check out the Noble Places across the nation will receive a free download of the song "Eres La Luz" from Casa Noble part owner Carlos Santana's recently released Shape Shifter (Starfaith Records), while supplies last.

About Casa Noble

A renowned boutique distillery, Casa Noble represents the pride, passion, and quality commitment of more than 200 years and over 7 generations of tequila production. The Casa Noble family of Single Estate Organic tequilas -- Crystal, Reposado, and Anejo -- has a rich history that has earned them a position as one of the finest ultra premium spirits portfolios in the world. Casa Noble's handcrafted tequilas are exported to over 23 countries worldwide and currently available in premium retail outlets, exclusive restaurants, distinguished bars and lounges and destination hotels Nationwide in the U.S. The tequila is harvested, distilled and bottled on the private family estate that boasts over 6,500 acres of land and more than one million blue agave plants.

Source: Casa Noble