Casa Cuervo Launch Jose Cuervo Cinge

Casa Cuervo have announced the release of a new flavoured tequila: Cinge. Jose Cuervo Cinge is Cuervo's first flavour extension since 2006. Cinge will be launched in the United States later this month and will be backed by a $10m media spend, as well as on- and off-premise promotions. The campaign will initially be launched online via social networks, but will be followed by a national campaign.

“Cuervo ’s Master Blenders have truly taken tequila to the next level. The infusion of Mexican Cinnamon and other spices match perfectly with the clean, crisp agave flavors. This blend of bold flavor, combined with the sweet and natural cinnamon sting, is going to make for an even more exciting shot occasion. The quality and character of Cuervo Cinge is in keeping with Jose Cuervo ’s tradition, and we think our fans will love this new product.”  - A spokesperson for Proximo

Jose Cuervo Cinge has a recommended retail priced of $17.99 per 750ml bottle. A TV spot (Get Stung) that accompanies the product launch can be viewed in the main article.

Show Press Release

A shot of Jose Cuervo tequila already represents one of the most renowned drink rituals in history, and now Cuervo is adding some fire to the world’s number one selling tequila. Jose Cuervo Cinge, the new, natural cinnamon-infused silver tequila, is the next chapter for the family-owned brand, which has been distilled in the town of Tequila, Mexico since 1795.

A spokesperson for Proximo, the U.S. importer of the brand, said, “Cuervo ’s Master Blenders have truly taken tequila to the next level. The infusion of Mexican Cinnamon and other spices match perfectly with the clean, crisp agave flavors. This blend of bold flavor, combined with the sweet and natural cinnamon sting, is going to make for an even more exciting shot occasion. The quality and character of Cuervo Cinge is in keeping with Jose Cuervo ’s tradition, and we think our fans will love this new product.” The spokesperson also noted that in addition to being a delicious, chilled shot drink, Cuervo Cinge mixes well with hard apple cider, cola and lemon-lime soda for a perfect kick.

The Mexican scorpion will serve as the mascot for Cuervo Cinge. Proximo’s spokesperson said, “It’s in the scorpion’s nature to sting. Cuervo Cinge is innovation untamed, so it was an easy choice to have this creature represent the product.” 

Jose Cuervo Cinge will be available in 50ml, 200ml, 375ml, 750ml, 1.0L and 1.75L bottles, hitting shelves this fall across the U.S. and will retail for $17.99 per 750ml bottle.

The launch will be supported by $10 million in media as well as on and off-premise promotions. The campaign will initially be launched online via social networks, but will be followed by a national campaign. Cuervo ’s agency, McCann Erickson New York, has created an animated 15 and 30 second spot, print ad and a graphic novel, inspired by the fierce nature of the scorpion — evoking the bold and fiery nature of the product and challenging spirits lovers to “get stung”.

Source: Jose Cuervo