The world’s most distinctive ultra-premium tequila, Cabo Wabo®, is ready to rock a whole new look. Skyy Spirits, the US-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, today unveiled a vibrant new packaging design for Cabo Wabo Tequila that will start to appear on store shelves and in bars this summer.

After more than a decade, Cabo Wabo Tequila has received a makeover befitting its heritage.  The new packaging is inspired by Cabo Wabo’s origins: from the legendary cantina in Cabo San Lucas that has welcomed the world to join the party; to the sun-drenched agave fields in Jalisco, Mexico where this award-winning tequila first started many years ago; to the rock and roll attitude of its founder, Sammy Hagar.

Each bottle now features clean lines and clear glass to showcase the color, brilliance and quality of the hand-crafted 100% Blue Weber Agave tequila. The glass bottle provides a fresh, modern look that is juxtaposed by a tactile label recalling a village shop deep in Mexico, where one might find rough-hewn, hand-crafted papers and items made from hammered, glimmering steel.

The new Cabo Wabo Tequila bottle design is an achievement in contrast - blending authentic Mexican heritage with contemporary styling,” says Alexis Pagis, Senior Brand Manager for Cabo Wabo. “It continues the vision of Cabo Wabo founder and Rock and Roll Hall of Famer Sammy Hagar by infusing a sense of quality and sophistication with a real shot of rock-n-roll energy.

On the bottle, metallic foil illuminates the crest of the Cabo Wabo logo with distinct panoramas printed on the flipside of each label. These features, combined with torn edges on the neck label, offer a striking and immediate expression of vibrancy and sophistication infused with a punch of hard driving attitude that’s inherent in the personality of Cabo Wabo Tequila. The new packaging design was created by design firm Meat & Potatoes located in Burbank, CA.  The firm specializes in print, packaging and advertising designs that are cutting edge and dedicated to the art of it all.

This new look is a nod to the artisanal and authentic nature of the original. It’s refined; it's turned up; it's given a blast of rock; a shot of energy; a shot of Cabo Wabo baby,” says founder Sammy Hagar. “I am really excited about this new look, and I hope everyone digs it as much as I do! Cabo Wabo rocks the world!

In January 2008, Cabo Wabo Tequila named Skyy Spirits the official marketer and distributor of its tequila portfolio in the United States; this followed the controlling-interest purchase of the brand by Gruppo Campari. The tequila portfolio, originally created by rock and roll legend Sammy Hagar, consists of Cabo Wabo Blanco, Reposado, Anejo, and ultra-luxury Cabo Uno (Cabo Uno’s packaging remains unchanged).  Cabo Wabo Tequila is bottled at the newly acquired Distiladora San Nicolas in Jalisco, Mexico.

About Cabo Wabo Tequila

Cabo Wabo Tequila was originally created by Sammy Hagar to have a superior tequila to serve his friends and in his Cabo Wabo Cantina in Cabo San Lucas, Mexico. A stickler for authenticity and quality, Cabo Wabo is made from 100% Blue Weber Agave and comes in four different types including Blanco, Reposado, Anejo and Cabo Uno. It is acknowledged as one of the finest tequilas in the world.

Source: Businesswire