Cabo Wabo® Tequila is taking a bigger, bolder approach to life with a new marketing campaign -- "A Thicker Cut of Life" -- emphasizing Cabo's agave-forward taste and no-frills attitude that cuts no corners and makes no apologies. The new campaign kicks off this summer with a partnership featuring Myron Mixon -- the winningest man in barbecue, his son Michael Mixon, and other grill masters around the country who, through the campaign, will be helping backyard cooks grill like barbecue champs.