Cabo Wabo®, the original Rock ‘n Roll tequila, is ready to give unsigned and future rock gods across the country their shot at rock superstardom. Cabo Wabo Tequila announced today the launch of the “Your Shot to Rock” campaign, a nationwide search partnered with the biggest rock radio stations to find the best unsigned rock bands in America.
“Cabo Wabo Tequila has an authentic connection to rock n roll”
Launching on Cinco de Mayo 2010 and running through Fourth of July weekend, each station will run a search to find the hottest up-and-coming bands in their areas. Bands will submit their songs and videos to each radio station and listeners will vote for their favorite. At the end of the contest, each participating city will crown the ultimate winner with a prize befitting of a rock legend provided by the radio station. The participating stations and cities include The World Famous KROQ in Los Angeles; 99X in Atlanta; 101X KROX in Austin; Q101 Chicago’s Alternative; The Eagle in Dallas; 101.9 RXP The New York Rock Experience; and Live 105 in San Francisco. The Cabo Wabo Tequila “Your Shot to Rock” promotional program will include on-air spots, concerts, events, online marketing and social media elements.
“Cabo Wabo was born out of rock n’ roll,” says Cabo Wabo Tequila founder and Rock and Roll Hall of Famer Sammy Hagar. “As someone who knows how hard it is to make it in the music business, I’m glad that Cabo Wabo Tequila can lend a hand to give up-and-coming bands a boost. Raise some Cabo and let the rockin’ begin!”
“Cabo Wabo Tequila has an authentic connection to rock n roll,” says Kat Corbett, DJ at The World Famous KROQ. “Finding great rock bands is what we do every day at KROQ and having Cabo Wabo Tequila on board with this campaign is going to blast a giant spotlight on the local music community here in SoCal.”
Details about how to enter the Cabo Wabo Tequila “Your Shot to Rock” program will be announced online and on-air by participating radio stations in the designated markets, starting May 5. Contest rules will be found on each individual radio station’s website. Must be 21 to enter.
Founded nearly 15 years ago by Rock and Roll Hall of Famer Sammy Hagar, Cabo Wabo is the original Rock ‘n Roll Tequila. Cabo Wabo Tequila is handcrafted from estate owned 100-percent Blue Agave creating tequilas perfect for sipping, shooting or mixing. Cabo Wabo comes in three distinctly different core marques. Whether you like the smooth unadulterated agave flavor of our Blanco, the rich peppery taste of our Reposado or the vanilla and caramel nose in our Anejo, Cabo Wabo Tequila will have you screaming for an encore.
About Cabo Wabo Tequila
Cabo Wabo Tequila was originally created by Sammy Hagar to have a superior tequila to serve his friends and in his Cabo Wabo Cantina in Cabo San Lucas, Mexico. A stickler for authenticity and quality, Cabo Wabo is made from 100-percent Weber Blue Agave and comes in three core marques including Blanco, Reposado, and Anejo; along with the ultra-luxury Cabo Uno. It is acknowledged as one of the finest tequilas in the world.
While Skyy Spirits’ parent company, Gruppo Campari, now owns a majority share in Cabo Wabo Tequila, Sammy Hagar continues to own a significant share in the brand and remains intimately involved in Cabo Wabo Tequila’s quality guidelines, strategic development, and, of course, as its spokesperson. More information on Cabo Wabo Tequila can be found at www.cabowabo.com.