Alonzo Pierce, CEO of Top Shelf Brands Holdings, has recently announced that the company received notice from the Alcohol and Tobacco Tax and Trade Bureau (TTB) that its Advertising, Labeling and Formulation Division (AFLD) has approved, without changes, the flavour recipe for Besado Tequila.
The TTB requires any alcoholic beverage maker that infuses "non-traditional" ingredients into its products to submit the flavor recipe for federal approval. The recipe for Besado Tequila includes the erotic herbal stimulants Maca and Damiana as well as Ginseng. Now that the flavor recipe is approved, the AFLD will review the application for and Certification/Exemption of Label/Bottle Approval (COLA) submitted by Top Shelf Brands as the final step in the approval process.
"Obviously we are thrilled that the TTB approved the Besado recipe as it was submitted," Pierce said. "We went to great lengths to create a recipe for a cutting edge tequila that would meet the standards for approval by the TTB."