In a press release yesterday Azunia tequila announced the redesign of both its bottle and label. The new packaging, more modern in styling, attempts to capture the authentic roots and heritage of the brand. The new package incorporates, textured paper labels, wood caps, and hand crafted glass bottles to accentuate the award winning tequila.
"As part of the brand strategy and long term focus, it was time to develop a new bottle that reflected the traditions in Mexico while aligning with the Celebrate the Adventures of Life campaign," said Jim Riley, CEO, Azuñia Tequila. "Every detail of the label has undergone months of evaluation and critic. The authentic Mexican hand crafted recycled glass bottle, hefty silver wooden cap give Azuñia's new look a sophisticated appearance while capturing ambiance of the tequila legacy."
The new bottle was launched at the Playboy magazine party in Hollywood and will be available to consumers from April. For a closer look at the blanco, reposado or anejo bottles be sure to check out each of their listings on our site.