Artá ( announces today the Los Angeles and online launches of its new line of small batch ultra premium tequila. All three award-winning varietals -- Silver, Reposado and Anejo -- will now be available in bars and retail stores throughout the Los Angeles area as well as online at through K&L Wine Brands.

Handcrafted and bottled in the heart of Mexico's traditional tequila-growing region, Artá tequila comes from 100% single-estate agave, grown by an 11th generation rancher and flawlessly crafted by a third-generation master distiller using only traditional methods. Beyond this commitment to quality, Artá is built on a strong foundation of awareness of, and respect for, the world and those sharing it.

California local, David Fox, founded Artá with the goal of growing, aging and bottling the finest tequilas in the world and the philosophy that a company can do well, while doing good. The result is a "green" conscious approach to business and a commitment to giving back to the land and people that make Artá possible.

From harvesting to distillation to bottling, Artá is committed to sustainable and earth friendly practices. In fact, after the tequila has been enjoyed, the bottle is completely recyclable. Artá will also donate 1% of profits toward making life better for the environment and the communities it works in and serves. This approach, and resulting actions, honor the founders' personal ties to Mexico and its people.

"We're proud to introduce of our unique line of ultra premium tequila to a broader audience. Artá shares the best character traits with those who enjoy it most -- active, authentic and aware of the world around us," said David Fox, Founder and CEO. "We think this philosophy coupled with its outstanding quality will have people sipping Artá in LA and across the country."

The award-winning bottle of the Artá brand reflects the company's values and respect for its surroundings. The stunning glass bottles are manufactured using recycled glass with a refurbished metal bottle top and a sustainably harvested cork from Portugal. Artá is in the process of securing its organic certification.

Artá's commitment to quality has been recognized with several recent industry awards. At this year's San Francisco World Spirits competition, one of the biggest and most respected spirits competitions in the world, Artá Reposado won a Silver Medal, Artá Anejo won a Silver Medal for excellence in tequila, and the full line of bottles was awarded a Bronze Medal for excellence in bottle design. The Wine & Spirits Wholesalers of America (WSWA) awarded its Gold Medal to Artá Silver and both Artá Silver and Artá Anejo took first place at the recent Hayward Tequila Festival.

About Artá
Artá Holdings was founded in 2008 by David Fox with the aim of growing, aging and bottling the finest range of tequilas in the world, and the core belief that the organization can "do good while doing well."

Artá embodies the Art of Tequila and the Art of Life, by striving to bring people great tasting tequila that is harvested, distilled and bottled in an eco-friendly manner. Artá believes we can all enjoy top quality tequila while maintaining a better planet. The company's innovative 1% Promise program of corporate philanthropy will donate materials and resources to deserving charities in the places where Artá does business and where its employees, customers and business partners live.

With its U.S. headquarters in San Francisco, Artá's line of award-winning ultra premium tequila is born in Mexico and available in three varietals: Silver, Reposado and Anejo.

Source: Marketwire