Tequila has been enjoyed for generations, but few people have had an opportunity to go inside a distillery to learn and experience how this beloved spirit is made. Patrón has developed an immersive virtual reality experience that leverages innovative Oculus technology to transport people on an educational and exciting virtual journey to the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico.

The "Art of Patrón Virtual Reality Experience" is a one-of-a-kind sensorial immersion, seen from the perspective of a bee, flying on a breathtaking up-close and personal visual journey that begins in the agave fields and continues through the gates of the Hacienda Patrón distillery, showcasing the sights and sounds of Patrón's actual production, aging and bottling. Along the way, the 360-degree virtual reality experience captures the every day, authentic process and actual members of the Hacienda team – not actors – who proudly create Patrón, and allows participants to witness, firsthand, the care and attention to detail that goes into every bottle.